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Gender-Centric Brands Moving Beyond Beauty Products - Next Big Brand

With evolving time brands are focusing on the personal needs of each gender also. This has led to the creation of gender-centric products catering to different needs of a specific gender. Here we will be looking at some homegrown Indian gender-centric products which have catered to such needs, Ustraa– This was started as a lifestyle catering brand for single men who find it really difficult to set up their home. The brand went on to cater to the lifestyle-related needs of young, unmarried men. Founded by Rajat Tuli and Rahul Anand, they started with ‘Happily Unmarried’ and are currently one of the leaders in the men’s personal grooming space with a lot of amazing products and...

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