Male makeovers: The found art of men's grooming, Business Standard News
Shave, couple of minutes in the shower with any soap available, a liberal spray of deodorant and sometimes a dollop of cream -- from mother, sister or wife's cabinet for the face. For the longest time, men's grooming was as simple as the shave-shower-deo-and-you-are-done-in-10-minutes-routine. But then came the metrosexual man and the male getting ready syndrome got a makeover for the urban man hoping to look urbane. It began to change, slowly at first and then ever so rapidly to include fairness treatments, manicures and pedicures, waxing, elaborate facials and leisurely spa treatments. According to a recent study by London-based research agency Mintel, the average Indian man spends 16...
