In 1843, an article appeared in the New Orleans ‘Picayune’ newspaper, titled ‘Whiskers. Or, a clean shave’. Dwelling on their utility as ‘ornamental appendages to the human face’, the authors sought to discuss how they contributed to the ‘”masculineness” of manhood’. They even – jokingly – referred to an, as yet undeveloped branch of natural sciences; ‘Whiskerology’. Men's facial hair and beard styles.
Victorian carte d’visit depicting unknown man with HUGE whiskers – recently used in our ‘Age of the Beard’ exhibition
Taking a long view of facial hair fashions since the 17
century, it’s broadly true that beards and moustaches began to decline after around 1680, and disappeared completely through the eighteenth century, until, first the moustache, and then the beard returned with full vigour in the middle of the nineteenth century. So, from bearded, to beardless and back again in around 200 years.
But that’s actually not quite the case. Around the turn of the nineteeth century, male facial hair made what might be regarded as an initial skirmish, before the full frontal facial assault of the 1850s. It was not long-lived; by no means was there a ‘whisker movement’. But, for the first decade of the 19
century, whiskers were definitely a ‘thing’.
There is sometimes confusion about what whiskers actually are, and how they differ from beards. Sometimes the two terms are used interchangeably. Even in contemporary articles whiskers could be used as a catch-all for beards or for beard hairs. But technically they refer to different things. Whilst beards are of the cheeks and chin, whiskers are specific to the sides of the face, and jawline. Also, whilst beards are generally a single entity, whiskers, like moustaches, come as a pair.
(Image from Wikipedia: Edward Askew Southern as ‘Lord Dundreary’)
The fashion for whiskers seems to have begun quite abruptly around 1800. There were sneering reports, for example, of a new trend amongst young men about town, for cultivating their side -whiskers, and showing them off in public. To a polite society still embracing ideals of neatness and smooth, manly elegance, this was little less than scandalous. The desirability of whiskers, however, was such that the wigmaker Ross of Bishopsgate took to the Times to advertise his new contrivance of a wig with whiskers attached through ‘such remarkable adhesion as cannot be discovered from Nature itself’. This ‘new invented whisker’ could be combed to suit any fashion, but came at the high price of three pounds and three shillings – a full pound dearer than his standard, un-whiskered perukes
By 1808, so popular had whiskers become, that even women were apparently trying to get in on the act. Several fashion journals (such as the popular ‘Le Belle Epoque’) reported a coming trend for ladies to train their lovelocks down the side of their faces ‘in imitation of whiskers’. For some this was a step too far. ‘I am at a loss to conceive what a gentleman will be pleased with in a lady’s whiskers’. Nonetheless, this was clearly a popular fashion. Whether it was ‘The Countess Dowager of B—s whiskers’ which were apparently ‘already in great forwardness’, or the ‘belles of Cockermouth’, a set of whiskers was seriously a la mode. At one stage it was suggested that an enterprising perfumer was even selling preparations ‘To Ladies of Fashion ‘who have tried various preparations for changing the hair, whiskers and eyebrows, without success’, but this proved to be an error of phrasing, as the Satirist magazine were happy to poke fun at!
There were certainly products aimed specifically at cultivating whiskers though. By 1808, ‘Prince’s Russia Oil’ and ‘Macassar Oil’ were in demand, and advertisers claimed that they were specifically designed to ‘promote whiskers’ and prevent damage or discolouration caused by frequent wetting.
Some of the arguments made for whiskers during this period were also in fact remarkably similar to those later made for beards. Echoing later claims for the innate masculinity of beards, whiskers were said to be ‘grave and manly’. Whiskers had been venerated by ‘the ancients’, lending them an air of authority and wisdom. It was, as one commentator noted, ‘silly to oppose so ancient a custom in an age so attached to antiquity’. Moreover, the ‘cruelty of shaving’ was matched by the dangers of the shaking hands of ‘unskilled operators’ (barbers). Most of all, it was argued, whiskers were beautiful, especially when set against the ‘unfringed faces of the present day’.
(Image from Pinterest – owner of original copyright unknown)
At the same time whiskers were beginning to be held up as a desirable characteristic of the male face. A man obtaining goods under false pretences was described in 1811 as of ‘gentlemanly appearance’, and of ‘handsome countenance, who wears black whiskers’. A report of the suicide of Royal Footman Andrew Tranter in 1810 noted his reputation for ‘neatness and cleanliness’ in his dress and appearance, and that he ‘wore very large whiskers and was considered a handsome young man’. Such seemingly innocuous reports in fact hides an important transition; after more than a century, facial hair was again aesthetically and socially pleasing but, more than this, cleanly.
In 1813, ‘The Spirit of Public Journals’ reported the ‘Growing custom of encouraging whiskers’ and the barbed criticisms levelled at them by critics. It was apparently even suggested that an Act of Parliament should be made to curtail the fashion. Even then, the subject of male facial hair was contentious! Fortunately, the author argued, the ‘Whiskerandos’ outnumbered their tormentors and merely increased in proportion to the opposition levelled against them.
Despite the ‘Spirit’s enthusiasm, however, it seems that the fashion for side-whiskers had abated by the end of the 1810s. It’s not clear why it declined; perhaps Victorian society was not quite ready for the hirsute revolution of the mid century. But it is interesting to consider whiskers, not only as a sort of trial run for what came later, but also as an often-forgotten element in men’s facial hair fashions. It wasn’t all beards and moustaches.
(Image from Pinterest – owner of original copyright unknown)
As the current beard style continues to change, at the moment with beards seemingly getting smaller and more closely trimmed, will we see the return of such fantastic styles as the ‘Dundreary’ whiskers or (please no!) the ‘chin curtain’? Perhaps the Whiskerandos will rise again. If they do, you can be sure that this particular ‘Whiskerologist’ will be there to document it.
As my project on the health and medical history of facial hair rolls ever Belforward, I’ve recently turned my attention to barbers and their role in shaping and managing facial hair through time. Amongst the many questions I’m looking at are how they were trained, what their shops were like, and how much they charged. Further posts will follow on those matters!
As I’ve said many times before on this blog, one of the joys of being an historian are the stories that you come across accidentally while you’re looking for something else. So it has proved to be with barbers, who seem to crop up in a dizzying array of sources and contexts. Recently I’ve been looking through the records of the Old Bailey, to check for unwitting testimony about shop practices or activities. There is actually a lot that can be gleaned from witness testimonies and the details they can provide. But, along the way, I’ve seen lots of evidence to suggest that barbers were often the targets for thieves.
Whilst a barbershop might not immediately spring to mind as a tempting target, lots of barbering goods were actually desirable, and easy to put out through the fence.
In some cases basic things like shop linen and cloths could be targeted. In 1732, Catherine Sanders of St Dunstan’s parish, was indicted for stealing a haul of shop linen, including ‘shaving cloths’ to the value of 7s and 6d. These were the cloths put around the customer’s neck, both to catch the soap, and sometimes for the barber to wipe his razor on. Given that the average London labourer’s wage was around 20-30 pence per day, the value of these goods was virtually a week’s wages. It’s easy to see why some were tempted into crime by the promise of a fast buck. Being caught risked a high price though. In January 1735, Mary Collings was arrested after stealing three shaving cloths from the London barber William Day. She was sentenced to transportation.
(Image from Wikimedia Commons)
Razors, and especially high end, silver tipped, models, were another favourite. At the beginning of the eighteenth century razors were relatively hard to come by. They did not appear in advertising much before the mid eighteenth century, and tended to be bought by barbers from specialist artisan makers, and cutlers. They could be relatively expensive items too, meaning that purloined examples could be easily sold. July 1682 saw John Scroby lift a ‘case of silver tipt razors’ from the barber shop of William Thomson…valued at the substantial sum of eight pounds! When he was caught he denied having any razors on his person. On being searched, and the items found, he claimed to have been given them…but, conveniently, he couldn’t remember who by. The following year saw eleven silver tipped razors stolen from Richard Plat’s Barbican shop, and quickly pawned by the thief. In fact, razors feature commonly amongst lists of stolen goods in Old Bailey cases.
Looking glasses – mirrors – were an expensive, luxury item. As historian Margaret Ezell has pointed out, modern mirrors, understood as a reflective coating over a glass surface, did not come into being until the end of the seventh century. Before then a ‘looking glass’ was likely to be a polished metal surface, and also not necessarily flat, giving a potentially distorted or unclear reflection.  Even small glass mirrors were prohibitively expensive; Pepys’ gift of a small looking glass for his wife cost the equivalent value of over one hundred pounds in modern currency. It’s not surprising to find looking glasses on early modern thieves’ wish lists therefore. David Cooke and his accomplice Jonathan Robinson, knew what they were looking for when they broke into Edward Burrows’ barber shop in 1716, making off with razors, a parcel of hair (valued at £5) and a ‘lookeing glass’ worth 30 shillings.
(Image from Wikimedia Commons)
Even the most basic items could prove tempting for opportunists. In Bridewell Hospital in June 1716, Margaret Morgan decided it would be a good idea to try and steal ‘a shaveing bason, two razors and a towel’. On catching her in possession due to her not ‘giving any good account of herself otherwise’ her victim, the barber Thomas Ward of Little Britain, had her charged. Even the most basic items of barbering equipment, such as the hone used to maintain the razor’s edge, could prove too tempting for some thieves.
Occasionally things took an almost comic turn. In April 1729, Sam Salmon took to his heels with his pockets stuffed with 43 washballs, the property of the barber William Barnard. Washballs were small, compacted balls of soap powder and other ingredients, used to create the lather to shave. Caught in the act by Barnard’s neighbours, he was pursued up the street, the washballs doubtless spilling out of his pockets as he ran. His failure to get ‘clean’ away cost him a voyage on a transportation ship.
(Notorious 18th-century criminal Jack Sheppard…not sure if he ever stole from barbers, but just in case! – Wikimedia Commons)
How to trim beard styles
Perhaps the most lucrative item of all for thieves, however, were wigs, and the parcels of hair used to make them. Edward Kent stole four wigs, two razors and five ounces of human hair, after convincing the barber and peruke maker Moses Freeman that he wished to learn the trade of wigmaker. Among the haul of Cornelius Barret in 1686 were a ten-shilling periwig and a ‘bever hat’. One Robert Milksop pinched a periwig valued at 30 shillings from the box being carried by Thomas Parks, as the two men passed each other in Cheapside. In 1692, a criminal known only as “B.J.” broke into the house of Bryant Brandon, and made off with three razors, but also ‘twenty two pounds in weight’ – valued at an eyewatering 100 pounds. The case against “B.J.” was difficult to prove, so he escaped with a branding for his trouble.
Image Wikipedia – creative commons
Perhaps my favourite case of all, however, concerns the theft of a range of goods including books, a hammer and a flower tub, as well as twelve razors by a Fulham schoolmaster, Ephraim Mansell. The case actually revolved around the razors, and whether Mansell had borrowed them (as he claimed), or stolen them. The name of the victim? Mr Blunt.
 Margaret Ezell, ‘Looking Glass Histories’, Journal of British Studies, 43:3 (2004), 323.
(Image from Wikimedia Commons)
It’s summer 2016, and beards are still pulling headlines in the news. A report on last week’s Financial Times website suggested that men are spending 20% more year on year, on niche products. One observer notes that the market for men’s grooming products is likely to top £1bn by 2018. The Guardian claim to be able to read personality through different beard styles, while other sites range from calling the end of the Hipster beard, to a report that one man wants to see the return of the beard tax.
There have been some signs of slowdown in recent months; a friend (and owner of a traditional barber shop) tells me that the numbers of men coming in for beard grooming has begun to fall, but also that the style has began to change towards shorter beards. Men who have beards are not removing them altogether, but seemingly cutting them back.
(Image – Wikimedia Commons)
All of this has me thinking back to periods of beard ‘trend’ in history, and questions about actually how many men participate. Over the past few years we have seen an apparently huge rise in the popularity of beards. When a new trend starts it becomes literally remarkable. This certainly happened (and to some extent is still happening) with beards. Media, advertising, imagery all serves to build up a sense of momentum, beards became more noticeable on the high street and they begin to become associated with identity and lifestyle. But at some stage a tipping point is reached. This is essentially the idea behind so-called ‘peak beard’ – the point at which they become so popular that they lose their status as an alternative to what has gone before, and become…well…normal.
But even at their height this time around (probably 2014/5), how many men actually had beards? It’s impossible to quantify, but I’d be surprised if it went much about 25/30%. A study of 6500 European men in 2015 suggested that 52% had some form of facial hair, but such a small sample can hardly be considered bulletproof. (It was in the Daily Mail too by the way!)
I was talking recently to Christopher Oldstone-Moore (author of the recent book ‘ Of Beards and Men ’) and he argues that, even in times when beards are extremely popular, many (most?) men actually still don’t have them. I’ve been looking recently at Victorian photographic portraits of men across different levels of society, and different regions of the country. The period between 1850 and 1890 was the height of the ‘beard movement’ in Britain; a wide range of contemporary literature goes into great detail about the social, cultural and economic reasons why men should grow beards. As I’ve explored in other posts, these range from arguments that the beard filters out germs, protects the throat, chest and teeth, stops sunburn and even saves the economy millions by restoring the working hours lost in shaving!
But I’ve actually been struck by the amount of clean-shaven portraits that I’ve seen. For all the whiskers, moustaches, chin beards, Dundreary whiskers and all the rest, many men clearly did still prefer to shave. We can’t rule out the possibility that some were shaved specifically for their portrait, but this can’t account for all cases. So were these men freakish? Did their clean-shaven faces make them prominent when all other men were apparently sporting large patriarch beards?
There is certainly evidence to suggest that not all men viewed beards positively. In 1851, for example, just as the beard fashion was beginning to gather pace, a correspondent to the CS Leader and Saturday Analyst, complained at the ill treatment meted out to him by passers by, who took his beard as a sign of ‘foreignness’. As he walked through the streets he was hissed and laughed at, and particularly objected to someone shouting ‘French Dog!’ when, as he pointed out, he was not French and had served his country in the British army for many years. Neither were the jibes from children; his assailants included ‘well dressed and grown-up people, especially by ladies, and shopkeepers’ clerks’.
Those who still preferred the razor were well served by products available for them; in a previous post I mentioned shaving creams like the popular Rowland’s Kalydor, which were marketed throughout the nineteenth century. So were various kinds of razors. In fact, it could be argued that some of the biggest advances in razor technology occurred when beards were at their most popular. Of course some shaving was still necessary for certain styles, especially chin beards and whiskers, but it also suggests a ready market for the clean shave.
The Georgian period is renowned as a beardless age – lasting from the slow decline of beards and moustaches around the 1680s, to the start of the ‘beard movement’ in 1850. But was this actually the case? In Georgian Britain the majority of portraits we have are of the upper classes and elites; can we be sure that rural labourers did not hold on to their beards? In fact, part of the reaction against beards was that they made polite gentlemen resemble rustics. This suggests that the rustic look could be bearded. This point is made, for example, in a 1771 portrait by Sir Joshua Reynolds, ‘A Bearded Man’. The purpose of the painting is unclear, but it is unusual in depicting a beard at a time when being clean-shaven was the norm. According to the Tate Gallery, the sitter was a beggar named George White, perhaps explaining his unkempt appearance.
Another eighteenth-century portrait, by Balthasar Denner, also depicts a bearded man in the eighteenth century. This time the stubbly face represents the ageing man – a common artistic allusion but, again, suggests that clean-shaven may not have been the ubiquitous state it might at first appear from the sources.
(Balthasar Denner, ‘Head of an Old Man’: Image from Wikimedia Commons)
As I delve deeper into the history of facial hair it becomes ever more clear that things are rarely as clear cut (sorry!) as they appear. Periods in history that we associate with certain facial hair styles do not necessarily speak for all men. Just as today, when by no means all men are sporting luxuriant Hipster beards, so not all Tudor men had ‘Stilletto’ beards, not all Victorians had ‘Cathedral’ beards, and not all Georgians were clean shaven. Instead, decisions to wear (or not wear) facial hair are bound up in a complex web of meanings and influences. I’m looking forward to the next stage in the development of beards!
In a recent article in the UK’s Independent newspaper, the cosmetics industry for men in Britain was estimated to be worth over £30 million a year, after growing over 300% in 2014/15. Even so, this is a drop in the ocean, in a global market for male pampering which accounts for an eye-watering 14.8 BILLION pounds per year. The sheer numbers of male aftershaves, scents and colognes are bewildering, and carry the heft of major league celebrity endorsements, from the likes of David Beckham and Johnny Depp.
I’m a child of the 70s, a time when aftershave choices were, shall we say, limited. At Christmas and birthdays my poor father was the regular recipient of a) Brut b) Blue Stratos or C) Old Spice, with a runner’s up prize of ‘Denim’ if Boots had run out of any of them. This was despite the fact that he had (and still has) a beard!
As for celebrity endorsements, these were also fairly limited. In the Brut corner was Former British Heavyweight boxer Henry Cooper, who invited you to ‘splash it all over’, alongside mulleted football star Kevin Keegan and the accident-prone superbike champion, Barry Sheen. None perhaps matched the kitsch glamour of Tabac’s advert with the sartorially elegant, and magnificently coiffured, Peter Wyngarde – star of the ‘Jason King’ series.
How long, though, has aftershave been with us? Have men always slapped on the scent or slathered on the lotion after shaving? In fact, shaving preparations have a surprisingly long history and, more than this, can actually tell us some important things about attitudes to men’s personal grooming.
Before the eighteenth century, the concept of applying ‘product’ as a means to beautify the skin after shaving simply didn’t exist. Shaving was a basic, quotidian activity, done for necessity. It was also probably a painful experience. Rather than shaving themselves, men visited the barber, whose services were available everywhere from large towns and cities to small villages. The quality of the shave available differed dramatically, leading to satires about the clumsy barber whose razors were as blunt as oyster knives. It is possible that some provision might be made to soothe the skin after the shave, or maybe apply a little lavender water, but evidence for individual shaving routines is fairly sparse.
(Image copyright Lewis Walpole Library)
Nevertheless, there were options within domestic medicine, which might allow men to soothe their suppurating skin once the barber had done with it. Even in the sixteenth and seventeenth centuries, remedy collections included recipes for beauty washes and pastes, and ‘washballs’ for the skin. There are some great examples on ‘Madam Gilflurt’s’ blog: http://www.madamegilflurt.com/2016/05/bathing-in-age-of-extravagance-make.html Although usually meant for women, there was nothing in principal preventing men from slathering on some home-made preparation to calm their skin.
The later eighteenth century, however, saw things begin to change. The disappearance of beards meant that shaving was not only more common, but was beginning to be done by individuals, as well as the barber. The appearance of new, sharper types of steel razor made this a more comfortable experience. But it also gave rise to a new market. Whilst razor makers saw opportunities in targeting men who shaved themselves, perfumers and hairdressers jumped on the bandwagon and started to puff their own products for young shavers.
In 1752 Richard Barnard of Temple Bar claimed to be the inventor of the ‘True original shaving powder’. A rival powder, advertised the same year by J. Emon, claimed to ‘make razors cut easy and [was] very good for tender faces’. The perfumer Charles Lillie’s 1744 advertisements for ‘Persian (or Naples) soap’ claimed to be extremely useful in soothing smarting skin after shaving, while others like ‘Paris Pearl Water’ was claimed to freshen men’s skin and brighten their complexion. Perhaps the most exotic sounding was “Elenora’s Lavo Cream” advertised in 1801, which was ‘particularly agreeable to Gentlemen after shaving, as it cools and heals the remaining heats’.
Image Wikipedia – creative commons
There was, however, a delicate balancing act to male toilet. On the one hand was the need to conform to expectations of polite manliness. Neatness of appearance, elegance, a smooth, open countenance and a grasp of etiquette and manners were all expected of the polite gentleman. On the other, there were fears that British men were slipping into effeminacy, too affected by Frenchified fashions and adopted airs. Overuse of cosmetics was satirised in cartoons of the extreme form of eighteenth-century manhood – the Macaroni, or Fop. Interestingly though, shaving was strongly connected with masculinity and manly self-control. It was part of the expected conduct of a gentleman; a little bit of cream to soothe delicate features was perfectly acceptable.
Fast forward to the 1850s, though, and beards were back with a vengeance. Given that Victorian men were sporting huge crops of beard en masse, the concept of aftershave might seem to have been redundant. It is worth remembering though (thinking of the current beard trend) that for all the beard wearers there were probably still many who preferred to shave. In fact, even at the height of the beard movement a number of aftershave lotions and scents were available.
(Glasgow Herald, 7th June 1852)
From the 1820s right through the rest of the century, a popular product was Rowland’s Kalydor, advertised widely in various newspapers and publications. A variety of testimonials accompanied the advertisement. “One of our first physicians, sixty years of age, whose face was in a continual state of inflammation, so as to render shaving impossible, has been entirely cured and is much gratified’. Other types of product were available; an advert in the Literary Digest heralded a particular brand of talcum powder which ‘positively won’t show white on the face’, making you ‘feel cool fresh and clean’.
Some played upon the popularity of science to claim the efficacy of their products. ‘Carter’s Botanic Shaving Soap’ was supposedly the ‘result of many years study and practical experiment’ by its creator, and advertisements played on its neutralisation of alkalis (which ‘made shaving a torture to all who have a delicate and tender skin’).
(More associated with mouthwash today, Listerine was originally used as shaving lotion. Image from WWW.Kilmerhouse.com)
The ingredients in some preparations contained tried and tested ingredients like glycerine to soothe the face. ‘Cherry Laurel lotion’ containing distilled cherry laurel water, rectified spirit, glycerine and distilled water, ‘used to allay irritation of the skin, particularly after shaving’. Others included ‘Lotion Prussic Acid’ and the equally unattractive-sounding ‘essence of bitter almonds’. The problem with these particular substances was the ingredients. Both, according to an 1873 study of cosmetics by Arnold Cooley, contained the deadly potassium cyanide – and made worse by the fact that the liquids apparently tasted very pleasant. Cooley suggested that both products should correctly be labelled ‘Poison’!
By way of conclusion it’s worth mentioning that aftershaves have been blamed for all manner of ills. In 1963, a GP (Dr B.E. Finch from London) wrote to the British Medical Journal, noting that several patients (mostly young men) had reported symptoms of dizziness after shaving, similar to “slight intoxication, similar to that which occurs after imbibing an alcoholic drink”. On further investigation Finch found this to be a common occurrence, and theorized that alcohol-based aftershaves were being absorbed through the shaven skin, causing mild intoxication. A reply in the following month’s edition suggested that, due to the highly volatile nature of those liquids, it was more likely the fumes than the absorption that were causing the problem!
The continuing popularity of beards over the past two years or so has surprised many. A mere few months after beards first became apparent, several media articles suggested that ‘peak beard’ had already been reached, and that the decline of facial hair was imminent. That was Summer 2012 and, despite repeated claims of its impending demise (some wrongly attributed to me!), the beard is still apparent as we near 2016. Several interesting things have accompanied this ‘trend’. First, it is the most sustained period of facial for around thirty years. Second, the style – the so-called ‘Hipster’ or ‘Shoreditch’ beard – may well prove to be the defining facial hair style of this generation, in a way, say, that ‘designer stubble’ recalls the rampant consumerism of Thatcher’s 80s. Furthermore, where male grooming products for men have catered for removing facial hair, a new market has emerged for beard care, including oils, moustache waxes and even beard moisturisers.
Aside from the issue of ‘how long will it last’, ‘what do beards mean’ is a common question. Indeed, it is a question that has repeatedly been asked through the centuries. The relationship between men and their facial hair is complex, but is usually closely bound up with prevailing ‘ideals’ of masculinity. At times in history the beard has represented a basic component of masculinity and manliness. Will Fisher’s work has shown how facial hair in the Renaissance formed part of medical understandings of gendered bodies, and the function of the four ‘humours’. Viewed as a waste product (in fact a type of excrement) it was seen as resulting from heat in the ‘reins’ – the area including the genitals. A thick beard thus spoke of virility and sexual potency, since it indicated the fires burning below. Not only was the beard held up as an ensign of manhood, it was a highly visible symbol of his ‘natural’ strength and authority.
Remarkably similar claims were made for beards in mid-Victorian Britain, when the beard made a spectacular return to favour as the ‘natural’ symbol of a man. Everyone from writers such as Dickens and Thomas Carlyle, to physicians like Mercer Adams, were enthusiastically extolling the virtues of this “badge of manly strength and beauty”. More than this, as Adams argued, a moustache was “nature’s respirator while the hair covering the jaws and throat is intended to afford warmth and protection to the delicate structures in the vicinity, especially the fauces and the larynx”. (A. Mercer Adams, ‘Is Shaving Favourable to Health?: Edinburgh Medical Journal, Dec 1861). Here again, facial hair was closely bound up with themes of masculinity, health, male appearance and conduct.
The eighteenth century, however, represents something of an anomaly in the relationship between man and his beard. While much of the sixteenth, seventeenth and nineteenth centuries saw men wear at least some sort of facial hair, the eighteenth century has been described as the first truly beardless age in history. The exact reasons for this are unclear but, by 1750 beards, moustaches and whiskers were seriously démodé and, by 1800, the author William Nicholson was able to assert that “the caprice of fashion […] has deprived all the nations of Europe of their beards”.
In many important ways, this flight from the beard seems to run counter to what should have represented the masculine ideal. First, humoural understandings of the beard still prevailed. As such it was, at least technically, still an important component of the man. To shave it off, then, was to remove this important ‘signal’ of masculinity. Secondly, the eighteenth century was a period obsessed with the damaging effects of effeminacy in British men, not least in their ability to fight. Importantly this was not effeminacy, with its modern connotations of homosexuality, but literally becoming more feminine. Anxieties surrounded the feminising effects of Frenchified fashions upon young British men. The extreme form of new fashions was the ‘Macaroni’ – the foppish, bewigged and affected dandy. Even wigs were a source of tension in terms of their effect on male appearance. And yet, shaving the face actually rendered it more smooth and feminine.
(Image from Wikimedia Commons)
Perhaps most interesting, however, is the apparent conflict caused by concepts of the ‘natural’. Nature underpinned the enlightenment, and much time and effort was expended in trying to uncover its meanings, and apply this to new ideals. The body was certainly part of this. Straightness in posture and deportment was considered components of the ‘natural body’. The artist Joshua Reynolds lauded the symmetry of perfect nature, suggesting the ‘ Serpentine line’ of beauty, and suggesting that nature was the true model. The face was the most public of bodily surfaces, and smoothness, neatness and elegance were prized. But all of this glossed over the fact that the beard was in fact the natural state; shaving was inherently unnatural. Logically, if the beard was natural, why then get rid of it?
There are several potential reasons for the decline of the eighteenth-century beard, each of which highlights the close relationship between facial hair and contemporary ideals of masculinity. Social status certainly played a part. Whilst neatness and elegance were badges of the refined gentleman, facial hair marked out the uncouth rustic, the hermit, or the elderly derelict. This also raises the important issue of control. Just as enlightened masculinity championed rationality and manners, it also emphasised self-control as a key male feature. According to conduct literature of the time, whilst delicate ladies might blush and swoon, a man should remain in control of his senses and be measured in his emotions. The new vogue for shaving, spurred on by newly invented, sharper razors, fits this well, in terms of mastery and control over one’s own body.
Changing aesthetic ideals also fed into the freshly shorn face. The veneration of ancient sculpture, identified by George Mosse as an important element in the construction of manliness, yielded admiration at the smoothness and tactility of the stone, as well as the subjects. The obvious paradox was that many statues of Greek and Roman heroes were bearded, but this did not seem to have an effect. Coupled with this was the so called ‘cult of youth’. To affect a delicate, fey appearance was highly sought after in the later eighteenth century; shaving the face immediately rendered it more youthful.
(Image ‘Statue of a youth in heroic repose – Mostra di Nerone, – from Wikimedia Commons)
More broadly, however, the shaven face almost literally reflected enlightened ideals of openness and enquiry. Shaving opened up the countenance to the world, in turn symbolising a mind open to new possibilities. In fact it was even acknowledged that beards were inherently masculine. What mattered, though, was the ability to be able to grow one, rather than the need to actually display it.
Through history, therefore, beards have been a central issue in the construction of masculinity and sexuality, but there is no simple, linear path to how they have been construed. At some points in time the beard has been the very symbol of sexual potency, authority and power. At others, however, the clean-shaven face has prevailed. In more recent times, indeed, shaving has become part of the grooming routines of men, and still strongly linked to health and hygiene.
One of the downsides of researching a topic like facial hair is that it carries perceptions of quirkiness. How, after all, can something as basic and mundane as the beard tell us anything about history? In fact, though, beards, moustaches, whiskers and beardlessness tell us a very great deal about the ways that masculinity, gender and sexuality have all shifted through time.
In 1457 Dublin’s city council issued an ordinance that ‘men with bardys [beards] above the mowth’, as well as Irishmen and their horses and horsemen, should not be lodged within the city walls.
Men with moustaches were persona non grata in the city. At first glance, this seems a strange matter for the council to concern itself with. Most of Dublin’s civic ordinances from this period dealt with the regulation of commerce, the city’s economic life-blood, or more patently dangerous problems like fuel storage, always a concern in medieval cities due to the fire risk, the disposal of sewage, or controlling pigs, which might dig up gardens and cemeteries and even attack unattended children.
However, it seems that moustaches were considered similarly dangerous, and in 1523 Galway’s council jumped on the anti-moustache bandwagon, and ruled no man should be made a citizen ‘unlesse he can speche the Englishe tonge and shave[s] his upper lipe wickly (weekly)’.
This detail in the Galway ordinance about speaking English, and further anti-moustache enactments passed by the Irish parliament provide context for these curious moustache bans. The central problem with moustaches was that they were worn by, and associated with, the Irish. In particular, the Irish favoured a luxuriant long moustache called the crommeal. Sixteenth-century renderings show Irishmen with these moustaches, like this image by the German artist Albrecht Dürer.
By Альбрехт Дюрер [Public domain], via Wikimedia Commons]
For the Irish moustache, see the three men on the right, who are, supposedly, Irish soldiers. They also wear the Irish ‘glibbs’ hairstyle, with a long fringe over the eyes.
Mens beard shapes
Moustaches were banned alongside other visual signals of Irishness, like yellow saffron-dyed shirts or tunics and the hairstyle known as a cúlán. This elite Irish-warrior style entailed long-hair on the back of the head and short or shaved hair around the top and side, rather like an extreme mullet!
[Saffron tunics, Lucas de Heere, ‘Irish as they stand accoutred being at the service of the late King Henry’, circa 1575. Public Domain ( http://irisharchaeology.ie/2013/12/16th-century-images-of-irish-people/, after Théâtre de tous les peuples et nations de la terre avec leurs habits et ornemens divers, tant anciens que modernes, diligemment depeints au naturel par Luc Dheere peintre et sculpteur Gantois)]
The Irish parliament provided practical reasons for these bans on Irish attire and hairstyles. In 1447, for example, it banned moustaches for the English of Ireland and complained that ‘there is no difference in apparel between the English marchers and Irish enemies’. This allowed Irishmen to enter the colony as ‘marchers’ (settlers who lived on the extensive unsettled borderlands of the colony) and ‘rob and pillage by the high roads’. Moustaches threatened the very safety of the colony, and Englishmen who disobeyed the moustache ban suffered a harsh penalty. They lost the protection of English law, and could be captured along with their possessions and ransomed ‘as Irish enemies’. Essentially, if you looked Irish, you were treated that way.
This 1447 enactment provided an admirably clear definition of what precisely a moustache is (and all without using the word ‘moustache’ (!), which was not in English parlance in the fifteenth century). It stated that ‘no manner of man who will be accounted for an Englishman have any beard above the mouth, that is to say, that he have no hair upon his upper lip, so that the said lip be at least shaven within two weeks, or of equal growth with the nether lip’.
Mistaken identity was identified as a major problem with both moustaches and cúláns in a 1297 parliamentary enactment. It stated that colonists mistakenly killed other colonists wearing these Irish styles, assuming they were Irishmen. This was problematic because ‘the killing of Englishmen and of Irishmen requires different forms of punishment’. Englishmen faced capital punishment for killing fellow Englishman, but not Irishmen. If any restitution was provided for the deaths of Irishmen it was normally by payment of a fine. Therefore, an understandable mistake about someone’s ethnic identity could be deadly. These homicides within the colonial community also caused feuding and ‘rancor’ between settler families. All Englishmen in Ireland, therefore, were instructed to wear the ‘custom and tonsure of the English’.
The problem of mistaken identity and consequent threats to the property and even lives of English colonists was perhaps the most pressing reason for moustache bans (which continued into the sixteenth century), but it was not the only one. Enactments regulating appearance and visual display were passed alongside those regulating the use of the Irish language, intermarriage between the English and Irish, and other practices frowned on by the colonial administration. English outward appearance was part and parcel of English identity, which colonists feared was increasingly under threat in the later middle ages, as cultural exchange between the colonists and the Irish continued apace. The moustache was, for colonial authorities, an ominous marker of the erosion of ‘Englishness’ in Ireland.
Dr Sparky Booker is a postdoctoral researcher at Swansea University on the AHRC funded project ‘Women Negotiating the Boundaries of Justice, Britain and Ireland 1100-1750’. Her research for this project examines the legal capabilities, strategies and successes of Irish and English women in the English colony in Ireland from 1300-1500. Other research interests include relations between the English and Irish in late medieval Ireland; the Irish church; sumptuary law; and medieval understandings of race and ethnicity. Her monograph on cultural exchange and identity in ‘the four obedient shires’ of Ireland from 1399-1534 is forthcoming with Cambridge University Press.
This month sees the beginning of my three-year project ‘Do Beards Matter? Facial Hair, Health and Hygiene in Britain, c. 1700-1918’. Around September 2014 I applied for a postdoctoral fellowship from the Wellcome Trust, and was hugely lucky and privileged to have been granted the award in January of this year. It’s been a long wait to get to this point, but it’s finally here, and the next few years will see me delving into the archives to see what delights lay in store. But why should facial hair interest us? Surely something so prosaic as a beard can’t tell us much about the grand sweep of history? I thought it might be an idea to say a bit about why it is important and, in fact, takes us to the heart of a number of key issues in the history of the body, health and hygiene and masculinity.
Image from Wikipedia Commons
The project starts in 1700, a period when the bodily humours still dominated, and older ideas about the body prevailed. As it moves through the Georgian period, it charts a period of almost complete ‘beardlessnes’, which was to be the norm until at least the 1820s. Covering the Victorian ‘beard and moustache movement’ of the mid nineteenth century it culminates at the end of the First World War – a time when moustaches remained popular, while the military motivations for wearing them had declined.
Over time, changing views of masculinity, self-fashioning, the body, gender, sexuality and culture have all strongly influenced men’s decisions to wear, or not wear, facial hair. For Tudor men, beards were a symbol of sexual maturity and prowess. Throughout the early modern period, debates also raged about the place of facial hair within the medical framework of the humours. The eighteenth century, by contrast, saw beards as unrefined and uncouth; clean-shaven faces reflected enlightened values of neatness and elegance, and razors were linked to new technologies. Victorians conceived of facial hair in terms of Darwinian ideas of the natural primacy of men, and new models of hirsute manliness. The early twentieth-century moustache closely followed military styles; over the past 60 years the duration of beard fashions has shortened, influenced by everything from celebrity culture and the Internet to shaving technologies and marketing. At all points the decision to wear facial hair, or not, and its managements and style, involved not only personal decisions, but social, cultural and medical influences, as well as a range of practitioners. Also, from light beards to stubble, and whiskers and moustaches, there are questions about degrees of ‘beardedness’ and the significance of the beard as a binary to the shaven face.
Copyright – Wellcome Images
But what was behind these changes? Despite recent media and popular interest in the cultural significance of beards (on which point a further blog post is to follow!), historians haven’t really taken up the baton. Works by Will Fisher, Christopher Oldstone-Moore and Susan Walton have explored the cultural and sexual significance of beards in the Renaissance and Victorians periods respectively, while my own article on eighteenth-century shaving charted its relationship with masculinity and emergent steel technology. So far the focus has been on broad changes in attitudes towards beards, elite fashions and concepts of masculinity at given points in history, rather than across time.
This project will be framed around a number of key research questions:
To what extent are beards a symbol of masculinity and what key attributes of masculinity do they represent?
• To what extent did the ‘barbering trades influence beard styles and the management of facial hair? How far did they shape trends that were then replicated in personal shaving rituals? How far did the ‘barbering’ trades cater to wider male health requirements before, during and after the high point of the ‘barber surgeon’ as a medical figure in the long eighteenth century?
• To what extent were beard trends led by the elite and by metropolitan fashion? How far and how quickly did these spread elsewhere? Did the distinct regions of the British Isles have distinct cultures of facial hair? How far did provincial trends influence metropolitan trends through migration?
• What impact did changing shaving technologies have on beard fashions/trends?
Firstly, I want to chart the changing nature of facial hair in men’s views of their bodies and masculinity over a longer period than hitherto attempted. The aim is to recover the series of cultural, scientific and intellectual changes that have affected views of facial hair, and to raise questions about the extent to which beards are indeed a symbol of masculinity, and indicate changing conceptualisations of masculinity.
Image from Wikipedia Commons
Secondly, the role of medical practitioners, and in particular barbers, in shaping both conceptions of, and the management of, facial hair has yet to be fully elucidated. How far, for example, were barbers responsible for shaving and how did the relationship alter over time? This period witnessed both the ascendancy and decline of the barbering profession, but the often-close link between barbering and medicine has yet to be fully explored. Margaret Pelling has demonstrated a close correlation between the two in the sixteenth and seventeenth centuries, but we know far less about how that relationship changed over the course of the 18th century as the role of the barber surgeon disappeared, or of the health and medical functions performed by barbers, say, in the nineteenth century.
Thirdly, (and as you might expect from a Welsh/regional historian!) this project moves away from a London-centred and elite-focussed study, instead addressing different regions of the British Isles, and also the question of ‘beardedness’ at different social levels. What, for example, was barbering provision like across both time and location in Britain?
A final key question for me, one close to my heart after recently finishing my book on eighteenth-century technologies of the body, is that of the impact and nature of technologies of shaving upon facial hair over time. New technologies, from cast steel to safety razors and scissors, all had an impact upon men’s ability to fashion their own appearance, but the nature of the relationship between the propensity and ability to self-shave requires exploration. How far were new technologies directly responsible for changes in facial-hair styles?
And so, after all this, it’s time to deliver, and to do that will require a large and diverse body of source material. Amongst the things I’ll be looking at will be popular and religious texts relating to beards, self-help books such as Jean-Jacques Perret’s 1770 book Pogonotomia, instructing men how to shave, all of which serve to reveal the cultural context of beards. Medical texts from the 17th to the 19th centuries show everything from conceptions of facial hair to preparations to stimulate beard growth. A variety of personal sources, including letters and diaries from Parson Woodforde to the oral testimony of soldiers in First World War trenches are there to be mined for their gems. Portrait collections show the changing depictions of beards over time, while the records and advertisements of razor manufacturers and sellers offer a glimpse of the marketing of shaving technologies. A huge new database of medical practitioners in early-modern Britain will form the basis for discussion of barbers, along with references to the figure of the barber in popular culture, from literature to satires.
And so, let’s get started! I’ll be tweeting regular updates from the archives using #beardsproject, and a project website will hopefully be in place soon.